šļø In this Issueā¦
š§ HEADLINE: The disconnect between feelings and reality
š¤ CHART: The shocking word CEOs refuse to utter
š° INSIGHT: Recession-punting is for dummies
šŗ ICYMI: Watch Episode 2 of The Big Skinny Show here
At 2:30 pm ET today, the Rodney Dangerfield of finance - Fed Chair Jerome Powell - steps to the mic.
Forget more interest rate cuts (not coming anytime soon!). The world wants to know whether heās freaking out about tariffs, too.
After all, since Adam Smith penned The Wealth of Nations in 1776, everyone knows tariffs immediately cause recessions, right?
Not so fast!
Not only is the father of free markets in favor of tariffs in four instances (run down that rabbit trail here), but thereās no such immediate connection, despite what the headlines for the past two weeks would like us to believe.
Back in June 2023, I penned an op-ed for Newsweek, proclaiming āNo, We're Not Heading to a Recession, Despite What the Pundits Want You to Believe.ā And thereās (still) nothing to fear.
Donāt simply take my word for it, though. Take it from the most connected insiders. Literally.
Ignore the blowhards proclaiming that the latest consumer sentiment reading guarantees a recession.
Sure it plunged 16.1% since December - the steepest decline since the pandemic began. But itās a lagging, not leading indicator.
Take a look:
In other words, consumers typically feel the pain after the economic gut punch, not before.
Funny thing about feelings, too. Sometimes theyāre just feelings with no basis in reality.
As you can see in the volatility of the sentiment chart above, many times consumers feel terrible and thereās no recession afoot.
Welcome to the current situation!
I say that because another group of humans possess hard data that gives them an uncanny ability to predict impending doom. And they donāt seem perturbed one bit.
Case in point: executives of S&P 500 companies canāt stop talking about tariffs right now. Weāre witnessing the highest rate of ātariff talkā in over a decade (see here). However, thereās barely a whisper about a recession. Only 13 mentions last quarter.
Per FactSet:
This number is well below the 5-year average of 80 and the 10-year average of 60. In fact, this quarter marks the lowest number of S&P 500 companies citing ārecessionā on earnings calls for a quarter since Q1 2018 (12).
Even more telling, not a single executive in the Consumer Discretionary sector mentioned a recession. Weāre talking about companies like $HD ( ā¼ 0.19% ) , $SBUX ( ā² 0.11% ) , $AMZN ( ā¼ 0.68% ) , $TJX ( ā² 0.45% ) , and $NKE ( ā¼ 0.54% ) .
Marinate on that one for a moment.
Of all the sectors, this is the one that could sniff out an imminent and protracted breakdown in consumer spending and in turn, the U.S. economy. But theyāre not concerned. So we shouldnāt be either.
Now, Iām not saying all is well with the consumerās soul and wallet. What I am saying is this ā no matter how much talk you hear about an impending recession, thereās not one even remotely in sight.
Iāll share more data to prove it during tomorrowās The Big Money Show. Hereās what matters for todayā¦
Tune into Powellās speech. Just donāt punt your stocks. Even if he mentions the word recession.
Why? Because the economy is not the stock market.
While tariffs might create a growth scare in the near term, weāre not on a crash course with a nasty recession. And neither is your portfolio.
Not with tax cuts and bureaucracy cuts promising to boost personal and corporate profits in the back half of the year.
Donāt stop believināā¦
ā Lou